![]() They’re all Swedish men, all in their late twenties andĮarly thirties, and they all work at Mojang, the company On his head and making victory signs for the audience. Public-who leaps onstage wearing a cardboard box Guy, Junkboy-no, his real name is never given in Old friend and the cofounder of his company. Carl Manneh-the CEO, who is perfectly okay with Tall, lanky, his red ponytail hanging down hisīack. One they trudge onstage, shyly wave a little at the audience,Īnd line up beside her. Of them stand up as the first of Markus’s colleaguesĪrrive onstage. There is an ocean of five thousand people seatedīefore him-if seated is the right word, because many He pulls absentmindedly at the hem of his shirtīefore his hands land in his jeans pockets, thumbs out. Markus doesn’t know what to do with his hands ![]() Persson, dressed in jeans, well-worn sneakers, and a black polo Waiting for the signal to step up into the spotlight: Markus Next to the stage, just to the left, the weekend’s big star is They all show Lydia’s happy, glowing, almost cartoon. So that those sitting farther back can see what’s happening. Giant screens are mounted on both sides of the stage Short, shocking pink hair-is firing up the audience. Lydia Winters, who-impossible not to recognize with her It’s completely packedĪnd the lights are off. Green-tinted hair, wearing a suit sprayed green, his faceĬovered with black bars as he poses for pictures with hisĪ few minutes later. ![]() “We play together constantly,” says a dad with Others are just as passionate as their children. In awe a world their offspring adore but that is alien to Have made the trip just for their kids and are now observing Not only have they paid airfareīut also, before embarking for Las Vegas, they cutĪnd glued their suits, modeled on the game’s primitiveĪnd there are thousands of them, representing a total of The uninitiated as it is wildly adored by tens of millions Release the finished version of their favorite game. To the casino, where in a few minutes they will be cheeringĪs they watch a thirty-two-year-old Swede pull a lever and They continue toward the convention facilities that are next The cardboard-box people aren’t there to win money. His game, his cigarette, and his morning cocktail. The man at the slot machines, clueless, returns to Squeezed into are painted in large colorful squares, some Stick straight out, like cubist comic-strip characters with Some are in full cardboard-box bodysuits withĪrmholes that look uncomfortable and make their elbows Mandalay Bay are wearing cardboard boxes on their The people streaming through the casino at the Hotel Synchronized to the tune of the national anthem. Gigantic fake-gold lions, drunken weekend revelers, andįountains shooting water hundreds of yards into the air In Las Vegas, you can count on seeing pretty muchĪnything: Elvis impersonators lined up on the sidewalks, ![]() ![]() Steady stream of children, teens, and grown-ups flows "synopsis" may belong to another edition of this title. But above all it is the story of the fine line between seeming misfit and creative madman, and the birth of a tech visionary. About his old Lego-filled desk at school, the first computer his father brought home one day and also about growing up in a family marked by drug abuse and conflict. Here Markus opens up for the first time about his life. This is the story of the man behind the game. In the space of a few years, Minecraft has become one of the most astonishing success stories of the internet age, attracting millions of players and proving how a single great idea can topple empires in the digital, post-industrial world. A breath of fresh air compared to the industry giants' shooter games. It resembles a digital version of Lego - bricks stacked on top of each other, giving players a world where they build whatever structures their mind can conjure. The game itself looks deceptively simple. It was called Minecraft and Markus released it to the world in early 2009. In the evenings, he toiled away on a labour of love: a game with a tiny but dedicated online following. In 2011, Markus Persson was a bored IT-developer in Stockholm. ![]()
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